In with “Magic Key,” and out with “Annual Passholder.” Today, Disneyland made the long awaited announcement for a new pass program. In January, the annual passholder community was stunned when Disneyland formally ended the annual pass program. The cancellation of the nearly four decade-old AP program in January has left former passholders (“Legacy Passholders”) waiting in anticipation for a new program.
“I know that sunsetting the Annual Passport program will be disappointing to many of our passholders who are just as anxious as we are to reopen our gates and welcome guests back when the time is right,” Disneyland resort president Ken Potrock said in a letter to passholders in January. “But we are also very excited about what’s ahead. We plan to use this time while we remain closed to develop new membership offerings that will utilize consumer insights to deliver choice, flexibility and value for our biggest fans.”
The Four Magic Keys
Dream Key – $1399
The Dream Key is the highest tier and the only tier that includes parking. In addition, the Dream Key will include 6 reservations at a time, booked 90 days in advance. There will be 20% off of merchandise in this tier and 15% off select food and beverages. There will be no block out dates for the Dream Key, but reservations may be unavailable based on crowds and reservations are required for entry.
Believe Key – $949
The Believe Key is the second-highest tier and includes 50% off of theme park parking. The Believe Key will include 10% off of merchandise and 10% off of select food and beverages. The Believe Key will include 6 reservations at a time. There will be blockout dates on some days of the year.
Enchant Key – $699
The Enchant Key is the second-lowest tier and includes up to four theme park reservations at a time. The Enchant Key will include 10% off of food, beverages, and merchandise. There will be more blockouts than the Believe Key.
Imagine Key – $399
The Imagine Key is the lowest tier pass and will allow Magic Key holders to hold up to 2 theme park reservations at a time. Just like the Enchant and Imagine Keys, the Imagine Key will include 10% discounts.
Park Reservations Are Here To Stay
All tiers will be required to make theme park reservations, which can be made up to 90 days in advance.
Program Overview
With a Magic Key pass, you can:
- Make theme park reservations for ongoing visits
- Hold more than one theme park reservation at a time for different dates
- Save up to 15% on select dining
- Save up to 20% on select merchandise
- Enjoy special offerings just for Magic Key holders
Exciting Additional Benefits
Access a variety of Magic Key holder benefits to enjoy throughout the year – including:
- Magic Key terrace: a re-imagined reservation-based lounge just for Magic Key holders and their friends and family
- Magic Key Holder Month: a month-long celebration of Magic Key holders
- Special Experiences & Collectibles: access exciting, unique experiences and collectible keepsakes designed with you in mind—including special offerings during festivals!
- First Access Opportunities: be among the first to have the opportunity to access exciting new offerings at the Disneyland Resort throughout the year, including select new merchandise collections
- Downtown Disney District: discounts at participating locations
- Magic Key Merchandise, Novelties, Menu Items and More: Show your Magic Key pride! Opportunity to purchase Magic Key holder-themed popcorn buckets, sippers and menu items throughout the year.
- Magic Key Disney PhotoPass Opportunities: enjoy special photo spots and other opportunities sprinkled in throughout the year.
- Magic Key embroidery: special options available for Magic Key holders at select locations in the parks
Plus, enjoy periodic offers available throughout the year that only Disney can provide.
Community
Access the Magic Key portal in the Disneyland app, where you’ll find relevant news, an overview of benefits, custom content, special offers and more